With a skyrocketed sense of entitlement, WBC junior middleweight champion Canelo Alvarez has made it clear that he will never appear as an undercard fighter on a show headlined by Floyd Mayweather Jr. Although thoroughly untested in the ring thus far, the young Mexican champion is willing to test his market power by going out on his own, including a September 14 fight on the coveted Mexican Independence Day. Assuming both Alvarez and Mayweather win their respective upcoming bouts, this could create a conflict if the two are unable to reach an agreement to face each other on that night.
Alvarez (41-0-1, 30 KO's) opted to headline his own card on Showtime® against WBA champion Austin Trout (26-0, 14 KO's) on April 20 instead of appearing as the co-feature to the Mayweather-Robert Guerrero Showtime pay-per-view clash on May 4, claiming that Mayweather (43-0, 26 KO's) reneged on a proposed agreement to fight him in September.
Last week, HBO® severed ties with Golden Boy Promotions who promote Alvarez and have been heavily involved with the promotion of Mayweather shows. This results in the migration of all Golden Boy promoted fighters to other networks, most notably Showtime where Mayweather has a groundbreaking deal in place for six fights over the next 30 months.
The Mayweather deal all but guarantees that the pound-for-pound king will get priority with respect to dates on which he chooses to fight. Since his December 2007 victory over Ricky Hatton, Mayweather has only fought once per year, with the Mexican holidays in May and September being earmarked for his pay-per-view extravaganzas. If he defeats Guererro on May 4, there is little reason to believe that this trend will not continue and the 36-year old Mayweather will fight again on September 14.
With Alvarez vowing that he will not be relegated to undercard status and his full intention to headline his own card on September 14 with or without Mayweather's participation, Golden Boy is going to have a decision to make. With the HBO bridge being temporarily burned, they could be forced to be especially creative to satisfy all parties.
If Alvarez can not pass the Austin Trout test on April 20, this will all be a moot point. With these claims, the 22-year old has placed even more pressure on himself as he prepares for the toughest challenge of his career.
Tags: Austin Trout, Boxing, Canelo Alvarez, Floyd Mayweather, Robert Guerrero